“The 7 Biggest Mistakes People Make When Choosing A Spa & How To Avoid Them”

Read this guide and you’ll also discover:

►5 Beauty Secrets “Revealed”

►3 Tips On How To Choose The Best Spa For You

►How You Can Get “The Best Service Ever”

► Serenity Zone Medical Spa’s 100% No-Risk Guarantee

“You Get The Best Service Ever, Or It’s Free…Guaranteed!”

By  Jennifer Swalwell , President and CEO, Serenity Zone Medical Spa

The 7 Biggest Mistakes People Make When Choosing A Spa & How To Avoid Them”
 

Mistake #1: You pick a spa based only on price.

The old adage is true. “You get what you pay for.” This is especially true when choosing a spa. If you want the best services you should decide to deal with a spa because of the overall value you receive, NOT because they are the lowest price.

Here’s why

Value = Quality + Service + Price

It is impossible for any business in any industry to offer the cheapest price, have the highest quality, and provide the best service all at the same time.

You can get high quality and super service, but you’ve can’t get both and still get the lowest price.

Spas have a lot of overhead, employees, products, leases, continuing education, etc. If their prices are “too good to be true” then they are cutting comers somewhere. Whether it’s in the quality of their services and products, or the customer service they provide, something has to suffer to give you those low, low prices.

Total value is all three: Quality, Service, and Price.

The three most common problems you will have when you pick a spa based on low prices are:

1. The first problem is that cheap spas don’t usually stand behind their work if there is a mistake. Sure, those spas might charge you less, but how will they treat you when you are not happy? To give the cheapest price they usually have low-wage, inexperienced employees, with a license to practice, but little or no real-world skills. They also cut comers by using cheaper products. The end result is “you get half of what you pay for.” And the little bit of money you save ends up costing you more in the long run, especially if you have to miss work because you’re locked in you room crying for 3 days after getting your skin damaged by a bad chemical peel or laser treatment. Believe me, there is a saying I always tell my clients “the bitterness of poor quality lingers long after the sweetness of low price is forgotten …
2. The second problem with a spa who offers the lowest prices is that ~ often  have to compensate for being cheap with quantity. Not quality. Your spa experience is anything but relaxing when you are being herded like a sheep waiting for your turn to be shorn and then sent on your way. Many times these spas don’t even thoroughly examine your skin and take the time to understand your challenges.
   1. And the third reason why picking the cheapest spa is a problem relates back to the low-wage. inexperienced therapists that are usually employed at these types of spas. Anyone can go through the schooling and have a license, but it’s the finishing schools, and spending the time and money on furthering education and developing talent that really makes an “Aesthetician”, “Laser Technician”, “Massage Therapist” or “Manicurist”.

If you really care about keeping your skin in optimum health. Whether you want to look polished and professional, or youthful with a glow. Whether you are interested in products that can enhance your natural beauty, or turn you into a vibrant vixen. And, if you want to be pampered, treated with kid gloves, and learn beauty “secrets” from experienced experts, then don’t choose a spa based on price.

Mistake #2: You Think All Spas Are The Same

Every spa is different. No two spas are really the same. Every spa has different services and different employees who have unique talents and specialties.

Skincare is a combination of talent, experience, and skill. Most people don’t realize the time and money the best skincare therapists spend to learn their trade.

Contrary to what some people think, skincare is not just a matter of washing and steaming the face. It takes workmanship and talent to create really quality improvements in the skin, and an eye for beauty and dimension to design a total look for an individual.

Communication is the key to picking the best spa for you

• Ask what type of training and experience the aestheticians, nail technicians and medical staff have
• Ask how much time they will spend with you before the appointment
• Ask to see pictures of their work
• Ask to read testimonials of past clients
• Ask any other questions that are unique to your needs

This will help you to decide if they are the best spa for you.

After you ask your questions, it will become pretty obvious which spa you should choose. The spa that wants your business will prove to you that they are the best spa for you. Take your time and decide which spa you would like to use – but when you decide, you must be loyal to them. That brings us to Mistake #3.

Mistake #3: You Frequent Several Different Spas

You may think this is good for you because whoever can get you in soonest wins the appointment. And it is, to some extent. But here is why it usually isn’t a good way to deal with spas.

A good spa has enough loyal clients that they don’t have to deal with price shoppers.

Once you find a good spa, you must be loyal. If you flip-flop from spa to spa, a good spa won’t be too motivated to keep YOU as a client. They will cater to their loyal clients.

Price is important. But price should not be more important than good quality and good service.

When you aren’t loyal to your spa, and show up every 6 months for them to “fix” your cheap chemical peel damage or bad waxing job, when you need a favor who are you going to turn to? When your best friend that you haven’t seen since college calls and says she’s going to be in town for the week-end and you’ve got a hairy chin and  lip and brows to be waxed who’s going to bend over backwards to get you looking your best for the reunion?

Every spa expects to bend over backwards for their loyal clients now and again; they might even see you after hours, or early in the morning, or pull off a miracle. Provided the client is loyal. The spa will do all they can to help you look your best for an unexpected special occasion.

All good spas will be loyal to you if YOU are loyal to them.

Keep loyalty in mind when you choose your spa.

Mistake #4: You Don’t Allow Enough Time For Your Spa To Service You Properly

Mistakes happen when you rush!

When you’re in a hurry, you may not get enough time to communicate with your aesthetician or massage therapist to make sure you get exactly what you need. And, sometimes, one late client can push back schedules for the whole day. When you schedule a spa visit, don’t short yourself on time. Ask the spa how much time you should allow in your schedule and then add a half hour. You deserve it, it’s your time to treat yourself right – don’t rush it.

Before you get serviced at the spa, talk with your therapist. Make sure he or she knows what your likes and dislikes are, what your “goal” is and how you will achieve your desired look.

You can save time, money, and headaches from the very beginning by communication!

Why do most people do the opposite and find themselves at the mercy of their skincare technician, manicurist, or massage therapist? Because_ everyone takes the technicians for granted. Everyone assumes they read minds. Most everyone thinks the therapist  is the “miracle worker” no matter what condition the skin or nails may be in. This just isn’t the case.

You should think of your aesthetician as your “beauty expert” and “project partner”. And, you are the project. Consult with your skincare technician. Let them know in advance what you want. Ask them if they can give you any tips and ideas on maintaining your skin in between visits. A good spa will take the initiative in communication.

Mistake #5: Picking A Spa That Doesn’t Guarantee Their Services

Ail reputable spass guarantee their services automatically. This means if you aren’t happy they will attempt to “fix” whatever it is for free, and if you still aren’t happy they will return your money.

Unfortunately there are unethical spas that won’t do this. Instead they will argue with you for having “unrealistic expectations”.

An unethical spa may charge you for a re-visit, or refuse to give you your money back.

The best thing you can do is pick a spa that guarantees their work. This way you know they have to be good and have good communication with you. There is no risk for you.

Mistake #6: You Think Having A License Is All It Takes To Be A Good Aesthetician, Manicurist or Massage Therapist

There are hundreds of thousands of licensed technicians. They’ve all gone to school, or been apprenticed and passed their state boards examine. That doesn’t mean they are all good.

Skincare and massage are an art. Having a degree of talent is important, although the skills can be mastered with time and practice. It is important for therapist to continue their education, and go through extra training such as “finishing schools”.

Don’t be shy. Ask therapists about their training and find out what kind of skills they have mastered before you put yourself in their hands.

Mistake #7: Not Asking To See Examples Of Spa Workmanship

This is probably your best bet at finding a fantastic spa. Ask to see examples of their work. If they don’t have a book· for you to look through ask for references. A good spa will happily give you references.

Ask for the names of at least three people who have visited the therapist you’re interested in, and call them and ask them if they are happy with the spa.

Also, ask to read through any testimonials the spa has from clients. This is the easiest way you can find a spa for you!

5 Beauty “Secrets Revealed”

Beauty Secret #1Protect your skin and scalp from the sun. Use sunscreen on your face and on your scalp at the part. Lip balm with sun block will work for your scalp and your lips!

Beauty Secret #2Don’t try to do at home treatments that can damage your skin permanently (chemical peels, microdermabrasion, waxing, etc.)

Beauty Secret #3To prevent wrinkles and sagging always apply creams with firm upward strokes. And don’t forget to protect your neck too, it’s the first part to show signs of aging and yet the most neglected.

Beauty Secret #4Eyebrows look best when filled in with a soft pencil or powder. Go to a professional for your first waxing and tweezing. It’s best to work in a bright, natural light when tweezing.

Beauty  Secret #5The best bargain for your skin is a good refresher facial. I f possible, pay extra for a top-of-the-line medical aesthetician. More technically advanced products will give you more bang for your buck…and are only available at medical spas.

Look Like You Just Stepped Out Of A Spa

Everyday!

Now comes the hard part; choosing a best spa for you. But, there are hundreds of thousands of spas, and you’ve probably seen your fair share of them – how do you choose just one? How do you find one that best suits your needs while avoiding getting any sloppy or insufficient services?

Use These Tips To Select A Spa

TIP ONE:Choosing a spa solely by price doesn’t work. The truth is, when we invest wisely, we get what we pay for.

Beware of unbelievably low prices. Call the cheapest spa and I’ II wager you get a so-so job with very little service.

It only makes sense that the cheapest spas have to cut costs by using cheap. low-wage, (usually low skilled) employees, cheap products, and cheap methods spending as little times as possible addressing your needs. (After all they have to make up for ‘”quality” with “quantity”.)

Are you really going to be happy with cheap, rushed service and no guarantees?

If not, then ………. the lowest price spa really isn’t a bargain at all.

TIP TWO:What kind of results does the spa get? Many professionals claim to have experience or talent. Often people are upset when they expect their skin to look 5 years younger but reality sets in about the time they realize they are just having a “fluff and buff” type of service…all pampering and no results!

Avoid this tragedy, through excellent communication. Ask to see pictures of the professionals work .. If they don’t have any, ask if they have a few clients you can cal1 for a reference or testimonials you can read through. Make sure the spa professionals are straight with you. Often times the difference between leaving the spa in tears or with a smile is simply communication.

TIP THREE: Doing it yourself is a waste of money and time. Sure you can buy some expensive products from the mall that never work, or stand over the bathroom sink and go crazy with the tweezers trying to get your brows just right. But. Will you really look your best?

If those methods could make you look like a million bucks I would never have spent the money and time on going to college to become a licensed professional and invested thousands of dollars to open a spa.

How To Get “The Best Service Ever…Guaranteed!”

Choose My Spa When You Want These Benefits: If all you want is a quick job, with little pampering and service, for the cheapest price possible – please call someone else. My specialized services are designed for people who care about their personal “image” and want to look their best everyday.

I have put together the very best staff, techniques, and products lines to achieve the best service possible. Every aspect of my spa is focused on developing the

. best services attainable and the best spa experience possible.

1 OO% No-Risk Guarantee

My Personal Guarantee To You

If all you want is a cheap, low-quality, service, please call someone else. , My spa is designed only for those who want the best service ever. You will feel, relaxed, pampered and gorgeous. That’s right, you will feel my spa gives the best service possible or I will re-do your service for free. If you are still not pleased, I will not accept payment…

No hard feelings. No questions asked.

Sincerely, Jennifer Swalwell, President and CEO, Serenity Zone Medical Spa

Here is what some of our clients have to say about Serenity Zone Medical Spa:

“I had the pleasure of getting a facial at Serenity Spa. The esthestician was professional and knowledgeable on African American skin care. She recommended great products that really improved my skins texture and appearance. I would recommend this spa to all my friends.”

“Serenity is definitly a great spa! I come her about twice a month for a facial and the service has been phenomenal! The venue is classy, located convieniently next to Rita’s for a sweet treat after your sevice. I would definitly reccomend Serenity to a friend because the location is awesome if you live in Olney, and the service is exceptional!”

“I have visited the Serenity Zone on several occasions for various services. The staff is professional and everyone makes you feel welcome from the moment you walk in the door. The staff is very knowledgeable and they go the extra mile to make sure you are comfortable and relaxed during your visit A bonus for me is its convenient location.”

” Had a massage, mani, and pedi and everything was wonderful all the way around! Staff greeted me promptly and offered me something to drink. Everyone was very friendly! It was a very calm and soothing environment! Great way to pamper myself!”

“I am a Groupon junky! I have bought several microderm packages throught out Howard County. I have yet to receive the kind of service I get at Serenity Zone Med Spa. Sherri goes above and beyond your typical microderm treatments. Sherri always gives an extra perk to dry hands, puffy tired eyes, or a mask full of vitamins for my face!Sherri gives my skin the TLC that everyone should have! Thank you Serenity for your business standards”

“The customer service is excellent. This business always go out of their way to make the customer happy. I have bought over $1,000 in gift cards for my family members. Evreryone in my family have always enjoyed the services they have received. I would highly recommend this SPA . Hands down, I would rate the seduces, 5 stars.”

“The best facial I have ever had! Not only did my skin glow for days after Mary performed her magic but loved that there was no pushing of products or other services!!! My second refresher facial was just as good and loved the time spent with me even though it wasn’t an appt for a full facial. She’s the best!”

“I’ve had laser hair removal done in different places and Serenity is without a doubt the most effective and comfortable experience I have had. After only one treatment, I saw a huge difference with minimal hair re-growth. The doctor is very respectful of pain tolerance and makes sure to use a strength that is both tolerable and effective. I am very pleased with my experience at Serenity and highly recommend them to anyone considering laser hair removal!”

Thank You for reviewing this information. Hopefully, you found this information helpful. If you have any questions or comments please call me at 301-570-6245.Visit us at www.bestspaolneymaryland.com

THANK YOU! Serenity Zone Medical Spa, 3225 Spartan Rd., Olney, MD 20832